Blogs are a great way to drive your inbound marketing. In creating your strategy, use an editorial calendar to plan. The calendar is a process to identify your strategy, determine topics you will blog on, number of times you will blog per week or month, keywords, tags and website links you will include in your blog. The editorial calendar will help you avoid writers block, identify new areas to blog about and integration with marketing campaigns. With your plan you can include columns for all the social media outlets you want to post your blog. As you develop your blog, you will find it easy to blog several times weekly, link topics and regenerate your blogs posts with new information.