Customer engagement in a world of social media continues to evolve.  Customer engagement is similar to your favorite recipe.  You need all the ingredients.  You need to make sure they are fresh and measured precisely.  The customer engagement recipe includes:

1. a quarter cup of quality processes
2. a quarter cup of service delivery
3. a quarter cup of team stability
4. a quarter cup of ongoing training

Mix these ingredients together in your food processor.  Yields a full cup of customer engagement.