Clients are looking for marketers to engage them with great information.  How do you accomplish this?  Marketers are engaging clients with social media.  This tends to be the answer for many. 

What else works?  Newsletters work!  An informative weekly or monthly newsletter keeps clients engaged, highlights your latest product news, and cross sells products. 

Cross selling products can be another revenue stream.  Add a code to track sales via your newsletter.  Try this for several months and you will be amazed. 

Generating fresh content for your newsletter is key.  Press releases can be included or repurposed for newsletters.  Even mentioning marketing campaigns and key employees make great stories.

Determining how often to distribute your newsletter can be decided by the amount of updates you have and the staff you have.  Monitoring client engagement and measuring results are vital to your newsletter program.  Get started today!