There is an art to sending an email campaign. Plenty of studies are available on the best time of day to send email campaigns. Do the studies fit your business?

Have you ever done your own study on when your customers open your emails? Have you looked at trends of how long they spend on your emails. Email messaging systems have this data available. Depending on your line of business, you may have a better open rate if you send emails when customers are reading emails. Drive results!