Email campaigns continue to show success. Marketers use databases to segment buyers by last purchase date, lifetime value, purchase price, total purchase price, products, sizes, colors and a myriad of other catergories. Are you regularly updating your categories? Time to analyze your data and get ready for the holiday season.

Meaningful coding of segments can ease the coding errors. Setup a schema that can grow with your business. Use date structures consistently. Overtime you will harvest meaningful data. Drive results!