A New Dimension To Your Business Strategy; Customer Persona Demystified, Defined, Developed
10/08/2017 12:19
What is your business strategy? Start with your customer strategy, Then, evaluate your campaign strategy. Then, look at your pricing strategy. How do they all relate to your customer persona? Whether you have a defined program or not, you are marketing to your customer. A program review may be in order to see what works and what doesn't.
How does customer persona relate to your business strategy? First, define your customer persona. Have You Defined Your Ideal Customer Profiles? is a great article to provide a framework to build your ideal persona. This article provides a list of characteristics to include in your persona such as industry, expertise, interests, demographics, thought leaders, decision factors, and influences.
Then, when you know who your customer is, you can bring in your customer strategy, pricing strategy, and campaign strategy. With this new focus, you can refine your programs, boost sales and drive results.
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08/01/2019 16:48
There is networking an event to build your resources and there is networking to find a job. They are very different concepts. Typically, networking to find a job is harder. You may network a lot of events before you find the job. Many networking events have more job seekers than hiring managers....
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05/09/2018 11:09
Recently, I attended a meetup event with Adam Levy of LDRK Media in Round Rock, TX. The topic was SEO of video. Maybe you thought SEO of video happened naturally? Well there are 7 best practices that you can use immediately on your video content on YouTube.
1) the first word in your title is a...
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04/08/2018 11:45
Today, there is a strong focus for integrated marketing communications that is relevant to the customer. Consumers are bombarded by messages. Consumers are informed and do their own research on products and services. Often this is done on a smartphone at the location they are doing business.
Many...
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03/08/2018 12:54
When asked about working in groups, for most people a top concern is trust. Trust is earned. Trust and distrust in work groups occurs on a daily basis. Team members work diligently to earn the trust of other team members. Then, issues occur, missed deadlines, quality concerns and the distrust...
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02/08/2018 11:28
In your organization, you work with many different personalities, diverse cultures, and a variety of projects. How can you identify the emerging leaders? Look around, these employees have little or no formal authority. Typically, other employees gravitate to this person. They often become the...
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01/09/2018 12:00
New Supervisor? Training team leaders on your watch can happen. How should you get started? Identify potential candidates. Observe them in individual and group activities. Evaluate their job effectiveness, knowledge, initiative, and integrity.
With candidates identified, assign them to be a...
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12/09/2017 19:21
You are all digital now. Way to go. Have you optimized your internal organization contacts? Specifically, are you working directly with your IT and Customer Engagement Teams? Depending on your organization's size there may other teams to network with as well. The key to digital marketing...
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11/10/2017 15:07
Time to think about your next email campaign. Segment your customers into groups based on last purchase. Depending on your business your groupings may vary. A good guideline is months since last purchase. Samples grouping options include
Actives - less than 6 months since...
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10/08/2017 12:19
What is your business strategy? Start with your customer strategy, Then, evaluate your campaign strategy. Then, look at your pricing strategy. How do they all relate to your customer persona? Whether you have a defined program or not, you are marketing to your customer. A program review may...
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09/10/2017 12:36
Wondering what to do next to drive sales? Gather your team that knows your business best. Pick someone from every department. This is brainstorming 101. This will build morale and confidence at your company. Find out who they think your best customer is. Build this persona. Then, assemble your...
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