A New Dimension To Your Business Strategy; Customer Persona Demystified, Defined, Developed
10/08/2017 12:19
What is your business strategy? Start with your customer strategy, Then, evaluate your campaign strategy. Then, look at your pricing strategy. How do they all relate to your customer persona? Whether you have a defined program or not, you are marketing to your customer. A program review may be in order to see what works and what doesn't.
How does customer persona relate to your business strategy? First, define your customer persona. Have You Defined Your Ideal Customer Profiles? is a great article to provide a framework to build your ideal persona. This article provides a list of characteristics to include in your persona such as industry, expertise, interests, demographics, thought leaders, decision factors, and influences.
Then, when you know who your customer is, you can bring in your customer strategy, pricing strategy, and campaign strategy. With this new focus, you can refine your programs, boost sales and drive results.
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10/10/2021 11:38
Professions change over time. Marketing is no exception. Marketing has evolved with new skills in job titles, duties, responsibilities, and software.
A few examples include:
Kapost will help you manage your content such as white papers, blog posts, and video. Kapost provides a marketing workflow....
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09/10/2021 20:15
As a marketing consultant in the technology sector I learned invaluable lessons in global and brand marketing. The organization is diverse with strong ethical guidelines. The team takes this seriously and has won awards for this. Leadership is focused on strategic objectives and empowering team...
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08/10/2021 17:22
Showing experience on your resume seems easy. List your work experience and the key tasks you performed at each job. Next, show how you made a difference, improved a process or automated a task. With applicant tracking systems the right words are important. A few newly worded skills that I am...
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07/08/2021 18:37
How do you show value to the customers you already have? This certainly varies by product and service. If your focus is lifetime value of the customer. A special offers program may be the answer.
Creating the customer experience is a start. Start with the customers you have and...
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06/09/2021 17:36
At some point you are blank on ideas for your next blog. Well, for small and large businesses that can be difficult. Here are 5 sustainable blog content ideas for your site.
checkout Meetup.com and find interesting topics being presented in your geographic area,
start a personal newsfeed site...
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05/10/2021 15:00
Email campaigns continue to show success. Marketers use databases to segment buyers by last purchase date, lifetime value, purchase price, total purchase price, products, sizes, colors and a myriad of other catergories. Are you regularly updating your categories? Time to analyze your data and get...
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04/08/2021 13:28
With the right questions, you can hire the right candidate in just one 30 minute interview. The questions should be subjective with no right answer. The responses will show the character, talent, skills, and methodology of the candidate.
Questions should be tailored...
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03/08/2021 12:14
Blogs are a great way to drive your inbound marketing. In creating your strategy, use an editorial calendar to plan. The calendar is a process to identify your strategy, determine topics you will blog on, number of times you will blog per week or month, keywords, tags and website links you will...
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02/10/2021 12:58
There are 4 important factors in messaging to your customers. The right message at the right time with the right audience via the right channel with drive results for your business. Take the time to perfect your message. Your message will build your brand.
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01/02/2021 11:31
Now you are blogging. You are generating followers and need new ideas for your next blog. First, write a blog where you talk to your customers and share a favorite story on your product or service. This will spark interest for repeat customers and possibly give you an opportunity to cross sell...
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